From the moment we held the first International Social and Behavior Change Communication Summit in Addis Ababa, Ethiopia in 2016, we haven’t looked back. That gathering set the course for what has become a vital and highly anticipated event in the field, a conference truly devoted to social and behavior change that brings together voices of youth and voices of experience from all parts of the globe.

The goal of measuring impact is to effectively track, understand and communicate the impact of the film.* It can be difficult to measure when a story lands in a person’s heart,
especially when it takes root in unexpected ways, days, weeks, months or even years later. Thus, it is helpful to draw a distinction between measurable and unmeasurable impact. Measurable impact can be understood through what the audience learned, how their attitudes shifted…