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Explaining the Persuasive Effects of Entertainment-Education Messages
August 28, 2008
Case Study: The Invisible War
July 28, 2009Case Study: The Age of Stupid
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The Age of Stupid stars Pete Postlethwaite as a man living alone in the devastated world of 2055, looking at old footage of seven real people from today and asking: why didn’t we stop climate change when we had the chance?
The Age of Stupid is an ambitious film that arrived with a splash on 15th March 2009, with the Guinness World Record-winning ‘People’s Premiere’ in London’s Leicester Square. The event used just 1% of CO2 emissions in comparison with a normal film premiere and was satellite-linked to 61 cinemas across the UK. In September 2009 the film launched worldwide with a global premiere in New York where the film was linked to 700 cinemas in over 50 countries.