January 3, 2022
If you are considering including COVID-19 messaging in your content, this guide is inspired by the successful “Designated Driver” storylines popularized by NBC in the late 80s. Building on ongoing research conducted by the University of Michigan’s School of Public Health, here’s how you can help create and encourage conscious content that models “Be a Protector” behavior, to slow the spread of COVID-19 for those most at risk—and open people up to getting the vaccine.