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July 3, 2020

The Impact Field Guide

We believe that the 21st century has become one in which the power of film to change the world is impossible to ignore. And our mission is to share bold ideas and best practice with global filmmakers and changemakers. To make sure the most important non-fiction documentary films reach the audiences that matter.
July 3, 2020

The State of SIE Report

The Skoll Center for Social Impact Entertainment (Skoll Center SIE) at the UCLA School of Theater, Film and Television (UCLA TFT), in partnership with Participant Media, has released a world-class report on The State of Social Impact Entertainment. The extensive report discusses how SIE works, why it matters and how it can be created.
June 8, 2020

19-Tips to Message COVID-19

In collaboration with MTV and some of the world’s leading behavioral scientists, Pathos developed a playbook consisting of persuasion and messaging strategies to increase compliance and positive behaviors surrounding CDC and public health officials guidelines in response to the COVID-19 pandemic.
May 22, 2020

COVID-19: Georgia Best Practices for Film and Television

This document is the primary guiding document of reopening strategies, on-set safety protocols and COVID-19 compliance rules developed jointly by all major entertainment unions as well as the studios.
January 31, 2020

Gender Perspectives: Audience Research

This report is about audience research for a diverse set of audiences. There are six Story at Scale audience profiles created from a survey of more than 6,000 people and enriched with cultural and qualitative research. The profiles are not about demographics, ideology, political issues, or even gender justice; they are about how our audiences experience gender in their everyday lives.

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