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March 20, 2023

What TV Stories Tell Us About Gun Safety, How These Depictions Affect Audiences, and How We Can Do Better

On average, 110 people are killed by guns every day in the United States, with Black Americans disproportionately impacted. Young Black men are 20 times more likely to be killed by a gun than young white men...
March 20, 2023

How Entertainment TV Portrays Civic Leadership and Civic Engagement in the United States

Watching Out for Democracy is an independent research project of the Center for Media & Social Impact (CMSI), under the Civic Leadership Stories Project. Under the direction of Principal Investigator Caty Borum and Lead Researcher Paula Weissman...
March 20, 2023

Narrative, Power and Polarisation: The Role of Influential Actors

In societies marked by deep social divisions, powerful individuals and organisations play a key role in building up narratives which promote either peaceful engagement or polarisation that can lead to violence.
March 20, 2023

TV’s Plastic Problem Can Hollywood Help Us Imagine a Future Without Plastic?

lip the Script on Plastics is an initiative to help the entertainment industry model real solutions to the plastic pollution crisis, both on set and in storylines. We know that life imitates art, and by showing package-free and reusable and refillable systems in popular television shows and movies...
March 20, 2023

The Climate Crisis is Virtually Nonexistent in Scripted Entertainment

In 2022, the Intergovernmental Panel on Climate Change stated that climate change is now accelerating faster than we can adapt to it. Despite its long history of being politicized in the United States, research suggests a large majority of Americans are concerned about climate change, and this concern is increasing.
March 20, 2023

Change the Narrative, Change the World 2022

Define American, with USC Norman Lear Center’s Media Impact Project, presents our third television impact study: Change the Narrative, Change the World: The Power of Immigrant Representation on Television.
March 20, 2023

Spotlighting Domestic Workers Representation in Film & TV

Domestic work is the work that makes all other work possible. Within our homes, we care for loved ones, and receive care ourselves. We care for our belongings and create a space for respite. There are more than 2 million domestic workers in the United States.
January 3, 2023

Latino-led Content and Viewers

The undeniable impact of U.S. Hispanics is evident in the shifting flavor of American entertainment culture. From Encanto’s Academy Award win for Best Animated Feature to Ariana DeBose’s Best Supporting Actor Oscar win to Bad Bunny’s history-making Artist of the Year win at this year’s VMAs, Hispanic influence on the U.S. entertainment industry is becoming ubiquitous.
January 3, 2023

Amplifying Black Voices in Media

As Black audiences look for more authenticity and nuance in media content, those same expectations exist for campaigns from advertisers as well. Recent missteps during Juneteenth uncovered room for improvement regarding how brands reach out to African American consumers.

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