Domestic work is the work that makes all other work possible. Within our homes, we care for loved ones, and receive care ourselves. We care for our belongings and create a space for respite. There are more than 2 million domestic workers in the United States.

The undeniable impact of U.S. Hispanics is evident in the shifting flavor of American entertainment culture. From Encanto’s Academy Award win for Best Animated Feature to Ariana DeBose’s Best Supporting Actor Oscar win to Bad Bunny’s history-making Artist of the Year win at this year’s VMAs, Hispanic influence on the U.S. entertainment industry is becoming ubiquitous.

As Black audiences look for more authenticity and nuance in media content, those same expectations exist for campaigns from advertisers as well. Recent missteps during Juneteenth uncovered room for improvement regarding how brands reach out to African American consumers.

According to The 2022 LDC U.S. Latino GDP Report, if Latinos in the United States were an independent economy by themselves, they would be the fifth largest economy in the world with a GDP of $2.8 trillion and large then the GDP of countries like France, England, India Brazil, Russia or Canada.

I write this preface near the end of 2020, a turbulent year in which the lack of basic access to amenities, fair treatment and even safety for some have only just been understood by those that do not experience it on a daily basis. There has been a marked shift as of spring this year in how we talk about diversity, in particular the language that is acceptable to use if we are serious about equal access and justice for all.