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October 21, 2025

Soap Operas for Social Change – A Training Guide for Journalists and Media Personnel

This guide is designed to be used by journalists and media personnel to plan and execute the production and broadcast of Sabido-style entertainment-education serial dramas for HIV/AIDS prevention, especially among women and girls.
October 21, 2025

PMC’s Theory Of Change Model and Why It’s Successful

Humans have always told stories as a way to understand, share, and shift beliefs and actions. Since 1998, PMC’s award-winning, locally produced radio and video series—featuring relatable characters, familiar communities, and very real choices—have inspired planet-positive behavior change across 30+ languages, 50+ countries, and millions of lives.
July 17, 2023

International SBCC Summit 2022 – Report

From the moment we held the first International Social and Behavior Change Communication Summit in Addis Ababa, Ethiopia in 2016, we haven’t looked back. That gathering set the course for what has become a vital and highly anticipated event in the field, a conference truly devoted to social and behavior change that brings together voices of youth and voices of experience from all parts of the globe.
June 27, 2023

My Better World Case Study: Emmy-Winning Large Impact with Animation

Learn from the team behind the Emmy-winning show “My Better World” through these takeaway materials from our live event. Featuring the development, awards approach, and real-world impact of the series measured extensively by The World Bank.
July 31, 2020

SBCC Emergency Preparedness Implementation Kit

In the wake of COVID-19, Ebola and the Zika outbreak, more focus than ever is on the importance of strong and resilient health systems that serve and promote the well-being of individuals, households and communities. Engaging in social and behavior change communication (SBCC) preparedness efforts as part of strengthening a health system, and certainly prior to a critical incident, can bolster a health system’s ability to respond to an emergency public health crisis.
July 31, 2020

Social and Behavior Change Communication Implementation Kits

Similar to the resource library here at SIE Society, the Health Communication Capacity Collaborative (HC3 for short) has assembled a massive collection of resources that teach SBCC practitioners and outsiders how to responsibly implement and successfully execute SBCC strategies. Guides in this library vary in length, but many of them are 10+ pages long and provide a plethora of information.
June 8, 2020

19-Tips to Message COVID-19

In collaboration with MTV and some of the world’s leading behavioral scientists, Pathos developed a playbook consisting of persuasion and messaging strategies to increase compliance and positive behaviors surrounding CDC and public health officials guidelines in response to the COVID-19 pandemic.

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