The Skoll Center for Social Impact Entertainment (Skoll Center SIE) at the UCLA School of Theater, Film and Television (UCLA TFT), in partnership with Participant Media, has released a world-class report on The State of Social Impact Entertainment. The extensive report discusses how SIE works, why it matters and how it can be created.

Parents have traditionally relied on family, religion, and schools to impart character lessons but, as media increasingly permeates the fabric of social life, it becomes another powerful tool for promoting positive character development. An initiative launched by the non-profit Common Sense Media was designed to help parents and educators harness the power of media to support their efforts in developing positive character strengths.

In an effort to demystify the creative economy for impact investors, impact fund managers and other stakeholders, this report dives deep into three large and growing consumer industries within the creative economy: fashion, food and media.

This research report details the Common Sense methodology for developing the first-of-its-kind tagging system that identifies movies and TV programs that promote core character strengths and life skills. In this report we describe insights gleaned from our work, which included an extensive literature review of multiple academic fields, with a focus on our core competencies: kids and media. We also report the results of evaluation research conducted with parents and educators in focus groups and in a small intervention study, conducted in three different cities and in English and Spanish.