June 7, 2014
The Participant Index (TPI) is a
media-impact research system
from Participant Media that
examines the “social impact” of
entertainment on its audience.
Through a mixed-dataset
method that compiles social
media conversations, viewership
information and audience opinion
data, TPI provides insights
about what an audience learns
(knowledge), feels (attitudes) and
does (behaviors and actions) in
response to viewing a piece of
entertainment.