Although nearly 40 percent of small businesses are women and minority owned, less than 8 percent of U.S. ecommerce sales go back to minority business owners and their communities-this even includes our veterans. Here at Roog, we want to change those numbers.

We believe that small business success should be inclusive. Our company is identifying new ways of creating economic opportunity for all American entrepreneurs, regardless of their backgrounds. We are building a digital marketplace that allows shoppers to locate women and minority (including military veterans) owned small businesses in many of the communities we call home.

Now, with our award-winning app, our goal is more attainable. It has been designed to generate more exposure for minority owned companies and increase connections between these great companies and loyal customers.