Texas Immersive Institute’s mission is to provide access to emerging technology and  research and design experiences for artists, scientists, and humanists who use storytelling to share solutions to big problems that are responsive, responsible and remarkable.

At TXI, we believe three crucial components must be satisfied for an experience to be considered immersive. First, the design must be intimate. A sincere and honest connection must be made with the audience through libraries worth of research that deeply understands the user’s pains, gains, wants, and needs. An experience must also be interactive such that the user feels they have a personal stake in the story being told. The story cannot move forward without their participation, and the user should be acutely aware that they are needed. Lastly we require the design to integrate experiential elements so that the story feels real. Friction between the story’s reality and the user’s reality can break engagement.

Our goal is to imagine the unknown into existence through the practice of immersion. We strive to ensure our community lives at the intersection of culture and commerce such that consumers can engage through a blend of physical, digital and voice environments with ease.

We aren’t just innovators — we’re translators of today’s world. We’re explorers of uncharted spaces. We don’t limit ourselves to thinking about the now because theorizing what’s to come gives us an insatiable hunger to create.

We, as a collective, strive to understand one another to create novel, interactive, intimate experiences that move between the physical and digital world that will dramatically change in the near future.