Amplifying Impact Fund

About The Fund

SIE Society has partnered with Partners in Kind for the Amplifying Impact Fund, a $50 million equity fund for Social Impact Entertainment projects focused on tangible results. The goal of the Amplifying Impact Fund is to provide funding for projects initiated by SIE Society’s members that generate global change through entertainment and can make a return on the investment. As part of the fund, each project will be accompanied by a robust social impact campaign, with a strong emphasis on measurable outcomes. Partners in Kind and SIE Society are dedicated to not only creating captivating narratives but also measuring the real-world impact these stories have on communities, perspectives, and key social issues.

Please make sure all pitches include partnerships or strategies for partnering with the non-profit and corporate sector. It is crucial industries unite around impact and this will be a key piece of the assessment process for SIE Society.

The Rubric

Partners in Kind employs a unique rubric to assess prospective projects and collaborations, focusing on elements critical to our mission. This method combines a quantitative approach with our heart-centered mission, emphasizing both sustainability and the potential for financial recoupment.

The Non-Negotiable Elements

Does It
Inspire?

The project unites an idea with an emotion by telling a compelling story. It helps viewers see the humanity in others and inspires them to deal with it in a compassionate way.

Does It Make a Social Impact?

The project has the power to raise awareness, change viewers’ hearts and minds, make them think and act in ways they haven’t before, and inspire action.

Can It Align with Strategic Partners?

The project is/can be attached in a co-production arrangement to a nonprofit, NGO, community organization or movement with clearly define long-term goals.

Can We Measure its Impact?

The project has a defined key performance indicators that will be measured and reported on publicly. The project will provide viewers with the the option to access additional content, action items and tools for impact.

How to Make And Measure Impact in Entertainment

The goal of measuring impact is to effectively track, understand and communicate the impact of the film.* It can be difficult to measure when a story lands in a person’s heart, especially when it takes root in unexpected ways, days, weeks, months or even years later. Thus, it is helpful to draw a distinction between measurable and unmeasurable impact. Measurable impact can be understood through what the audience learned, how their attitudes shifted, what actions they have taken, and new behaviors and relationships that have taken root.

Resources for Further Reading:

A Roadmap to Measuring & Evaluating SIE
How to Make and Measure Impact in Entertainment
Impact Measurement & Assessment

Application

Please feel free to utilize our Ecosystem of organizations and companies that are active in the Social Impact Entertainment industry and related fields to aid in your project proposal.

Please make sure your links are accessible to open by anyone, otherwise the team will not be able to review your project.
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frequently asked questions

1Are there specific project types or topics that the Amplifying Impact Fund is looking for? Is the Amplify Impact Fund only for Film and Television productions and, if not, what other forms of production (theater, gaming, immersive, mobile, etc.) does/doesn’t it cover?
The Amplifying Impact Fund is committed to not only supporting film and television projects, but also projects in other categories such as; video games, VR/AR, theater, and various other forms of media. We welcome projects covering a wide range of topics, provided that they address a pertinent social or environmental issue, possess the potential to partner with the non-profit and corporate sectors, and offer a viable plan for creating measurable impact. Please also make sure that the projects clearly outline a path for financial recoupment of the equity investment.
2Is the Amplifying Impact Fund looking for projects at a particular stage of development?
We are open to projects in all stages of development, however, projects further along in the packaging phase will receive priority consideration. In addition, projects that have established nonprofit and corporate partners will be favored in the selection process.
3How crucial is it that my project has a nonprofit and corporate partner?
It is essential that your project has either already secured a nonprofit and corporate partner or demonstrates the potential for such partnerships. The goal of the Amplifying Impact Fund is to foster cross-sector collaboration and to unite industries are around impact — this is the key way for impact projects to be most competitive in fostering impact and having market traction with audiences.
4What should be included in my project’s impact strategy and measurement plan?
Your project's plan to create measurable impact is a required component of the proposal. Start by defining clear impact goals to articulate what your film is aiming to accomplish. Consider impact across four categories: changing minds, changing behaviors, building communities, and changing structures. Also, describe how you plan to measure the impact of your project. For further guidance, refer to the resources provided in the section above titled, “How to Make and Measure Impact in Entertainment.”
5Is there an application deadline?
There is no deadline. Applications will be considered on a rolling basis.
6Is the Amplify Impact Fund only open to United States based companies and projects or international ones, as well?
There are no national or geographic limitations to projects or candidates who will be considered for Investments.
7Does the Amplify Fund cover Shorts, or only long-form productions?
Feature, Short-Form and other projects, in all SIE Storytelling media are open for consideration.
8Is there any Amplify Impact Fund Minimum or Maximum for Media productions?
There are no specific minimums and maximums for projects. However, the Amplify Impact Fund will look to deploy its resources in a manner that will spread its coverage, rather than investing in only a few projects
9What kind of Rights (IP, financial or other) does the Amplify Impact Fund want in return for its Grant or Investment?
These will be negotiated and determined on a case-by-case basis for each project.
10What type of Organization and/or Individual Production Credit(s) does the Amplify Impact Fund require in return for its Grant or Investment?
These will be determined on a case-by-case basis but the Amplify Fund, PIK, the SIE Society and others may request Executive Producer and/or other forms of Credit if involvement is significant.
11Can we conduct our own Impact Campaigns, or do we need to work, in whole or in part, with the Amplify Impact Fund’s resources for these?
Both scenarios are possible and this will be determined on a case-by-case basis.