For four days in February 2016, more than 750 SBCC professionals from over 50 countries came together in Addis Ababa, Ethiopia, to share knowledge, disseminate recent research and tools, to generally enhance the science and art of SBCC for global health and development. These are their insights.

USAID's mission brief on Social Behavior Change Communications; SBCC that addresses multiple health topics and behaviors under the same program–has also been increasing as a critical strategy to improve health and development outcomes.

Similar to the resource library here at SIE Society, the Health Communication Capacity Collaborative (HC3 for short) has assembled a massive collection of resources that teach SBCC practitioners and outsiders how to responsibly implement and successfully execute SBCC strategies. Guides in this library vary in length, but many of them are 10+ pages long and provide a plethora of information.