SBCC 101

Getting Started

 

Social Behavior Change Communications (SBCC) is a development-oriented way of creating entertainment programs. Far more utilized in human development programs than SIE, here are some of the most important basics.

February 26, 2013

Increasing equity, affirming the power of narrative and expanding dialogue: The evolution of entertainment education over two decades

This article provides a critical summary and review of the presentations and discussions that took place during the Fifth International Conference on Entertainment Education (EE) in New Delhi, India, in November 2011, in an attempt to understand what it tells us about the state of the field and where it is going.
August 28, 2008

Explaining the Persuasive Effects of Entertainment-Education Messages

A growing body of research indicates that entertainment-education programming can be an effective way to deliver prosocial and health messages. The article offers a clarification of existing concepts that are critical to the study of entertainment-education, a synthesis of relevant theory, and a set of propositions to guide future research in entertainment-education message effects