Social Impact Entertainment - 101
Getting Started
June 7, 2014
The Participant Index (TPI) is a
media-impact research system
from Participant Media that
examines the “social impact” of
entertainment on its audience.
Through a mixed-dataset
method that compiles social
media conversations, viewership
information and audience opinion
data, TPI provides insights
about what an audience learns
(knowledge), feels (attitudes) and
does (behaviors and actions) in
response to viewing a piece of
entertainment.
January 31, 2014
Making Waves: A Guide to Cultural Strategy from The Culture Group explains the concept of cultural strategy—how it works, and why it matters. We include historical and contemporary examples to bring the theories and concepts to life, and offer practical steps for initiating and deploying cultural strategy. This reference guide is now available to advocacy organizations, foundations, organizers, and artist activists who want to effectively integrate these practices into their social change work.
August 7, 2009
In 2009, Active Voice Lab published The Prenups: What Funders and Creatives Should Talk about Before Tying the Knot. We were struck by that fact that, as storytelling and media had become increasingly essential to social change efforts, creatives and funders are working even more closely. We’d experienced first hand, however, that these communities don’t necessarily share language, culture, expectations, or even a common vision. Too often, miscommunication was getting in the way of great collaborations. Through filmmaker focus groups, one-on-one conversations with funders, and some-off-record nightmarish recaps, we aggregated three areas of questions to talk about: Visions & Expectations, Roles & Participation and Business & Legal Issues.