Parents have traditionally relied on family, religion, and schools to impart character lessons but, as media increasingly permeates the fabric of social life, it becomes another powerful tool for promoting positive character development. An initiative launched by the non-profit Common Sense Media was designed to help parents and educators harness the power of media to support their efforts in developing positive character strengths.

In an effort to demystify the creative economy for impact investors, impact fund managers and other stakeholders, this report dives deep into three large and growing consumer industries within the creative economy: fashion, food and media.