Over the past few years, a growing number of corporate leaders and experts have spoken out about how a strong shared sense of purpose can help companies meet these new challenges and transform their organizations.
A growing body of research indicates that entertainment-education programming can be an effective way to deliver prosocial and health messages. The article offers a clarification of existing concepts
that are critical to the study of entertainment-education, a synthesis of relevant theory, and a set of propositions to guide future research in entertainment-education message effects
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