Our latest study aimed to uncover how gender representation affects what people watch. We analyzed over 2.7 million YouTube videos uploaded by advertisers between January 1, 2015, and March 31, 2019.
The purpose of this study is to establish benchmark measures for the percentage of protagonists who are women, people of color, LGBTQIA, and people with disabilities in family films, so that we can quantify progress over time.
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