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June 27, 2023

My Better World Case Study: Emmy-Winning Large Impact with Animation

Learn from the team behind the Emmy-winning show “My Better World” through these takeaway materials from our live event. Featuring the development, awards approach, and real-world impact of the series measured extensively by The World Bank.
September 27, 2021

How to Make And Measure Impact in Entertainment

The goal of measuring impact is to effectively track, understand and communicate the impact of the film.* It can be difficult to measure when a story lands in a person's heart, especially when it takes root in unexpected ways, days, weeks, months or even years later. Thus, it is helpful to draw a distinction between measurable and unmeasurable impact. Measurable impact can be understood through what the audience learned, how their attitudes shifted...