Where We Are on TV Report: 2017-2018
November 8, 2018
The Geena Benchmark Report 2007 – 2017
February 12, 2019CAUSE IS WORKING, YOUR MARKETING ISN’T
2019 SURVEY OF YOUNG PEOPLE AND SOCIAL CHANGE
Purpose matters more than ever and young consumers are the vanguard of this shift. Many brands are stepping up—using above-the-line dollars to support a social issue or advance a cause platform.
BUT is it working? Are young people even taking notice of brands’ cause initiatives? And is it really impacting their likelihood to purchase a brand?
DoSomething Strategic asked 1,908 DoSomething.org members ages 13-25 about their awareness of 88 retail and consumer brands’ support of social causes or platforms, how they know this, and whether brands’ support for a cause motivates them to purchase from these brands.
SIE SOCIETY
The SIE Society is the central hub for Social Impact Entertainment, CSR, and SBCC companies, organizations, institutions, and professionals.
The mission of the SIE Society is to bring together the Social Impact Entertainment community across all media platforms in order to amplify voices, expand resources and opportunities, and involve the next generation of storytellers. We educate, connect, and equip members and newcomers on what is SIE to begin with, how to implement it on your own projects, and how to find allies along the way while fostering diversity, inclusion, and change both in front of and behind the camera.
