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Providing the most recent articles about creating Impactful Entertainment.

September 8, 2022
Published by SIE SOCIETY at September 8, 2022
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Cause Marketing & Storytelling: A Guide to CSR

The goal of measuring impact is to effectively track, understand and communicate the impact of the film.* It can be difficult to measure when a story lands in a person's heart, especially when it takes root in unexpected ways, days, weeks, months or even years later. Thus, it is helpful to draw a distinction between measurable and unmeasurable impact. Measurable impact can be understood through what the audience learned, how their attitudes shifted...
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August 7, 2020
Published by SIE SOCIETY at August 7, 2020
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Green Film Shooting: COP21 Special Edition

Raising awareness for climate change is one of the primary goals of Film4Climate, a program initiated by the World Bank’s Connect4Climate. “We chose to focus on film because it has great powers of persuasion”, stresses Lucia Grenna, Program Manager at Connect4Climate.
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June 9, 2020
Published by SIE SOCIETY at June 9, 2020
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Green Production Guide Toolkit

The tools in the link were created by the studios and industry professionals to help you plan, communicate, implement, and track sustainable production practices on your set. If you’re new to sustainable production, take a look at our note to producers here before you get started.
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January 3, 2020
Published by SIE SOCIETY at January 3, 2020
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Where We Are on TV Report: 2019-2020

GLAAD is calling on the industry to make sure that 20 percent of series regular characters on primetime scripted broadcast series are LGBTQ by 2025. This is an important next step towards ensuring that our entertainment reflects the world in which it is created and the audience consuming it.
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July 22, 2019
Published by SIE SOCIETY at July 22, 2019
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State of Media Literacy Education in the US 2019

Despite broad agreement about the need to ensure that people of all ages are equipped to understand and negotiate the influence of media in their lives, the United States does not devote any significant government effort, nor funding, for media literacy education research, training, or implementation. While funding initiatives have benefits and drawbacks, decades of grassroots advocacy has not been enough to establish media literacy education as a foundational or core dimension of schooling.
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February 4, 2019
Published by SIE SOCIETY at February 4, 2019
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CAUSE IS WORKING, YOUR MARKETING ISN’T

DoSomething Strategic asked 1,908 DoSomething.org members ages 13-25 about their awareness of 88 retail and consumer brands’ support of social causes or platforms, how they know this, and whether brands' support for a cause motivates them to purchase from these brands.
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