Immerse Universe is a production company in Baltimore, MD. Immerse Universe’s purpose is to work with mission-focused brands to create immersive entertainment that is informed by behavior change science and integrates the very best in experience design to ultimately create measurable mission impact.
There is a lack of data-informed experience design in events, activations, immersive experiences, and exhibits leading to guest experiences that are not as relevant and impactful as they could be. Although mission-focused brands seek to inspire a growingly diverse audience to adopt sustainable and impactful behaviors, the social science that would help design fun, easy, and popular in-person experiences is rarely integrated fully into the design process. Immerse Universe changes that.
Immerse Universe utilizes the expertise of PhD behavior change scientists and highly experienced entertainment designers to create offerings that are revenue driving, enhance scientific scholarship. and create measurable conservation behaviors that guests sustain after their visit.