“Salt” LLC was registered in 2013 in Bishkek, Kyrgyzstan, and has over ten years of experience in project implementation for the business sector, international organizations, and Government bodies across different countries and regions. The Company has worked with such credible development partners as UNICEF, IFC/WBG, ADB, GIZ, Soros Foundation, USAID implementing partners, and many others in CIS and Central Asia.

Salt is pioneering in applying SBCC and behavioral approaches in designing and implementing comprehensive marketing, educational, and edutainment media campaigns at the national levels across different countries in Central Asian region.

A recent “Money” Edutainment media campaign aimed at the financial inclusion of women and youth has been designed and implemented in the Kyrgyz Republic and the Republic of Tajikistan. Salt coordinated the work of 7 different IFC contractors in two countries, and managed all SBCC and BI-driven project design, production, and distribution activities. The campaign has been distributed via the biggest traditional media outlets and social media channels. Among other products, the campaign covered the production and distribution of two different TV series in Kyrgyzstan and Tajikistan. The campaign reached over 5,8 million citizens in Kyrgyzstan and Tajikistan, and ensured over 70 million views for campaign products. Mid-line monitoring and evaluation studies showed a significant positive impact across different target groups. Please see at IFC/WBG  https://www.ifc.org/en/stories/2023/edutainment-financially-empowering-women-youth-central-asia

Please check the “Money” edutainment campaign-related documentaries (reports) for Kyrgyzstan and Tajikistan.