Corporate Impact - 101

Getting Started

 
 
September 27, 2021

How to Make And Measure Impact in Entertainment

The goal of measuring impact is to effectively track, understand and communicate the impact of the film.* It can be difficult to measure when a story lands in a person's heart, especially when it takes root in unexpected ways, days, weeks, months or even years later. Thus, it is helpful to draw a distinction between measurable and unmeasurable impact. Measurable impact can be understood through what the audience learned, how their attitudes shifted...
September 4, 2019

Corporate Civic Engagement Study

At a time of heightened civic and political awareness in the United States, Americans are looking for their corporate neighbors to be more engaged than ever before. In partnership with FORTUNE for their September cover story, NPSG conducted a national study to better understand the intersection of corporate America, civic engagement, and the current political climate.