Established in 2022 by philanthropists and activists Gillian Hormel and Shelly Tygielski, Partners in Kind centers storytelling at the intersection of inspirational impact and entertainment. Gillian and Shelly met through Pandemic of Love, the global, grassroots organization founded at the beginning of the COVID-19 pandemic. Working together to help individuals and families meet their essential needs during the pandemic (and beyond), the two formed a deep friendship and realized that they wanted to broaden their impact, motivate others to rise up, and use their resources and platforms to amplify the voices and stories that need to be heard.
Content that makes people feel good, shares important stories, and inspires kind acts should not be a hard sell in the world that we live in…and yet it is. Content that does good can also do well. Realizing this, Partners in Kind seeks to broaden the narrative once and for all and prove that global audiences are craving for and responding to feel-good stories and do-good content.