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Substance Use Disorder

Substance use and abuse is often driven by media portrayals, and the relationship between entertainment and alcohol, tobacco and other drugs has been contentious for the past century. Here are some select resources to help producers, writers and directors understand the impact they can have on drug use habits of their audiences.

October 4, 2021

Forever cool: the influence of smoking imagery on young people

For 175 years the BMA has promoted medicine and the allied sciences as part of its founding principle to maintain the honour and interests of the medical profession. One element of this work is to be advocates for the health of the public. Smoking remains the leading cause of morbidity and mortality in the United Kingdom (UK). Nearly one in four adults still smoke and many others continue to take up the habit.

October 4, 2021

The Role of the Media in Promoting and Reducing Tobacco Use

When I first started TV work with the ABC affiliate in Boston in 1972, broadcast television was king, with a realm dominated by only ABC, CBS, and NBC. Even though I got into the business by accident and had no formal training in media, I quickly understood the power of the airwaves to influence the minds and hearts of viewers. I also became very conscious of the attendant responsibility to be accurate and understandable

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