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Businesses and brands often leverage resources to enhance their corporate social responsibility (CSR), align with social causes, and engage with audiences on a deeper level. By doing this, companies can drive brand loyalty, showcase their commitment to social impact, and differentiate themselves in a competitive market. Key departments involved include marketing, CSR, public relations, compliance, and product development, all working together to create meaningful connections between the brand and social causes.
The goal of measuring impact is to effectively track, understand and communicate the impact of the film.* It can be difficult to measure when a story lands in a person’s heart,
especially when it takes root in unexpected ways, days, weeks, months or even years later. Thus, it is helpful to draw a distinction between measurable and unmeasurable impact. Measurable impact can be understood through what the audience learned, how their attitudes shifted…
The goal of measuring impact is to effectively track, understand and communicate the impact of the film.* It can be difficult to measure when a story lands in a person’s heart,
especially when it takes root in unexpected ways, days, weeks, months or even years later. Thus, it is helpful to draw a distinction between measurable and unmeasurable impact. Measurable impact can be understood through what the audience learned, how their attitudes shifted…
People around the world are demanding to see themselves better represented in advertising. They want to see the true diversity of their communities depicted more often—and more accurately—across many areas, including race, gender, sexual orientation and people with disabilities. These expectations apply to brands’ full range of marketing, including their online campaigns.
